You have a mid-size to large organization with many internal stakeholders, affiliates or external partners–all have a vested interest in and involvement with the brand in question. You are re-branding or refreshing a brand, and need to re-introduce the brand to stakeholders. A brand rollout is designed to be both an event and exercise in brand familiarity and engagement for such an entity. It gets everyone on the same page with regard to the brand, its use and protocols. Most important, the rollout gets everyone on-board, stirs interest and pride in the organization. In short, it builds confidence on a collective level while educating stakeholders.