Tag: Targeting
› Four in one
How do you sell four different businesses in one direct mail piece… [More]
› Removing buying barriers
A highly targeted sixty second spot entitled, "Going Green" written on behalf… [More]
Tidbit
Know the difference between a feature and a benefit. It's okay to talk about the features of your product or service, but ultimately you have to sell the benefit. In other words, answer the customer's question, "What's in it for me?" [More tidbits]
Tags
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About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
Examples
When your business is creating beautiful commercial landscapes, a picture truly is worth a thousand words. Having worked with Prestonwood…[More]
Popular
Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy. 
Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News
Just ask
Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]