Tag: Systematic

› Marketing: art or science?

Marketing is both a science and an art. Practiced knowledgeably, marketing involves… [More]

Tidbit

Start with the fact that your brand resides in the mind of your customer. Everything else means influencing customers' perceptions of your brand. So, do it thoughtfully. [More tidbits]

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

How do you create a brand extension of a brand that is still trying to establish awareness? That's just the…[More]

Andy Slipher came to me strongly recommended and then exceeded this high praise. My company was investing in a multi-million dollar systems conversion and requested building internal awareness and excitement. The mandate was to create a consistent buzz from the grass roots to the executive suite across five business units. For an initiative that, at first blush, sounds pretty boring and mundane, Andy partnered with me to create a unique and widely lauded marketing campaign. Thanks to his talents to capture the right pitch, tone and timing of a stream of messages which were reinforced with eye-capturing images, my company’s Marketing Communications Department got A+ marks from the Chairman, senior executives and employees. Even the software vendor – an industry leader – and business process consultant applauded us. The consultant commented: I must say in all my years working with newspapers to manage and communicate change, you have done THE absolute best I’ve ever seen.

Meg F., Communications Manager, Marketing & Sales Force Effectiveness
The Dallas Morning News

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