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Tag: Strategic Planning

› Put it in writing

Your strategy or plan is all in your head. You've got it… [More]

Tidbit

Marketing may be an expense in accounting terms, but in business terms it must be treated as an investment in order for a business to have truly effective marketing. Seeing marketing as an investment means taking the long-term view; expenses are short-term. [More tidbits]

Tags

rules of design print sales lead conversion client persuasive creative strategy unique collateral strategic planning soils alive goals science of marketing marketing goals lead generation media spending brand building logo meeting deadlines art of marketing research analysis

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

How do you sell four different businesses in one direct mail piece (co-equity)? One: make sure all four businesses' services…[More]

Popular

› Customer churn

› Blast off

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

We did not have a marketing budget when we began working with Slipher Marketing and yet I don’t regret spending any of the money or time that has been spent. In fact, looking back I would regret having not made the time and financial commitment that has been made.

Jeremy Saylor, President
Prestonwood Landscape Services, LLC

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]