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Tag: Science Of Marketing

› Marketing: art or science?

Marketing is both a science and an art. Practiced knowledgeably, marketing involves… [More]

Tidbit

Marketing may be an expense in accounting terms, but in business terms it must be treated as an investment in order for a business to have truly effective marketing. Seeing marketing as an investment means taking the long-term view; expenses are short-term. [More tidbits]

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website research analysis co-equity systematic marketing objectives art of marketing creative execution professionalism marketing resource meeting deadlines client direct mail logical media spending marketing answers cost-effective brand introduction results increases revenues online survey

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

One in a series of highly targeted, message driven sixty second spot written on behalf of Soils Alive organic lawn…[More]

Popular

› Blast off

› Chase dollars, not the…

Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy.

Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]