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Tag: Return On Investment

› Marketing strategy first

Slipher Marketing, no matter which client we assist, provides the strategic consulting… [More]

Tidbit

Not always. But, generally speaking, yes. If you're finding a lot of customer dissatisfaction, then look at your product or service and how you're communicating (or not communicating) them. Ask your customers, and pay attention to what they do. Finally, if all else fails, ask yourself if you're targeting the right customer. If you can't please him, maybe he's not your best customer. [More tidbits]

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About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

When is a coupon worth it? When it is done as a targeted, short-term and promotional approach to boosting sales.…[More]

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› Blast off

› Customer churn

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

Andy Slipher came to me strongly recommended and then exceeded this high praise. My company was investing in a multi-million dollar systems conversion and requested building internal awareness and excitement. The mandate was to create a consistent buzz from the grass roots to the executive suite across five business units. For an initiative that, at first blush, sounds pretty boring and mundane, Andy partnered with me to create a unique and widely lauded marketing campaign. Thanks to his talents to capture the right pitch, tone and timing of a stream of messages which were reinforced with eye-capturing images, my company’s Marketing Communications Department got A+ marks from the Chairman, senior executives and employees. Even the software vendor – an industry leader – and business process consultant applauded us. The consultant commented: I must say in all my years working with newspapers to manage and communicate change, you have done THE absolute best I’ve ever seen.

Meg F., Communications Manager, Marketing & Sales Force Effectiveness
The Dallas Morning News

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Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]