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Tag: Qualitative Research

› Customized online customer research

In 2009, The Dallas Morning News approached Slipher Marketing to assist with… [More]

Tidbit

Know the difference between a feature and a benefit. It's okay to talk about the features of your product or service, but ultimately you have to sell the benefit. In other words, answer the customer's question, "What's in it for me?" [More tidbits]

Tags

churn brand equity strategic communications the four c's client base media-agnostic the four p's collateral website memorable marketing planning creative print creative process no commissions systematic prestonwood landscape customer loyalty customer retention media mix

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

General print ads work when the targeting is right, when used in conjunction with other media elements/ approaches, and when…[More]

Popular

› Blast off

› Customer churn

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

When we get too busy to work on items Slipher Marketing helps us keep a clear focus on what our goals are as they relate to marketing and building a brand.

Jeremy Saylor, President
Prestonwood Landscape Services, LLC

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]