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Tag: Perspective

› Marketing without myopia

There's an optical condition called myopia. Its more common name is nearsightedness.… [More]

Tidbit

Start with the fact that your brand resides in the mind of your customer. Everything else means influencing customers' perceptions of your brand. So, do it thoughtfully. [More tidbits]

Tags

customer benefit customer marketing answers strategic planning perspective logo simplicity prestonwood landscape marketing results creative execution seasonal sales push sales churn print media mix sales conversion retention co-equity objectivity unique

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

Entrepreneurs, Jewelene Hendrix and Allyson Toler, approached Slipher Marketing in 2008 to produce the brand logo, identity and web presence…[More]

Popular

› Customer churn

› Blast off

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy.

Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]