Tag: Media Spending
› Chasing the media monster
There seems to be a furious chase that's going on right now… [More]
Tidbit
Marketing may be an expense in accounting terms, but in business terms it must be treated as an investment in order for a business to have truly effective marketing. Seeing marketing as an investment means taking the long-term view; expenses are short-term. [More tidbits]
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marketing objectives online survey quantitative research soils alive cost-effective goals business card customer benefit qualitative research marketing goals marketing results strategic planning customer loyalty systematic customer acquisition the customer customer retention media mix lead generation marketing communications
About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
Examples
In 2005, Slipher Marketing assisted prominent Dallas arborilogical services company, Preservation Tree Services, in analyzing and segmenting its customer base…[More]
Popular
Andy Slipher came to me strongly recommended and then exceeded this high praise. My company was investing in a multi-million dollar systems conversion and requested building internal awareness and excitement. The mandate was to create a consistent buzz from the grass roots to the executive suite across five business units. For an initiative that, at first blush, sounds pretty boring and mundane, Andy partnered with me to create a unique and widely lauded marketing campaign. Thanks to his talents to capture the right pitch, tone and timing of a stream of messages which were reinforced with eye-capturing images, my company’s Marketing Communications Department got A+ marks from the Chairman, senior executives and employees. Even the software vendor – an industry leader – and business process consultant applauded us. The consultant commented: I must say in all my years working with newspapers to manage and communicate change, you have done THE absolute best I’ve ever seen. 
Meg F., Communications Manager, Marketing & Sales Force Effectiveness
The Dallas Morning News
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