TidbitRemember to evaluate creative by it's performance in dramatizing the benefit of what it's selling. Just because an ad is cool or clever doesn't necessarily mean that it's effective in selling what it's supposed to be selling. [More tidbits]
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
ExamplesHow do you create two separate sales collateral pieces that each have to say the same thing, but have to…[More]
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We did not have a marketing budget when we began working with Slipher Marketing and yet I don’t regret spending any of the money or time that has been spent. In fact, looking back I would regret having not made the time and financial commitment that has been made. 
Jeremy Saylor, President
Prestonwood Landscape Services, LLC
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