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Tag: Marketing Agency

› Marketing without myopia

There's an optical condition called myopia. Its more common name is nearsightedness.… [More]

Tidbit

Remember to evaluate creative by it's performance in dramatizing the benefit of what it's selling. Just because an ad is cool or clever doesn't necessarily mean that it's effective in selling what it's supposed to be selling. [More tidbits]

Tags

the customer strategic communications prestonwood landscape client base customer social media effective logos creative collateral marketing goals customer churn marketing planning building value systematic advertising persuasive creative cost-effective art of marketing client unique

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

The first in a series of ads targeting upscale households in the Dallas-Fort Worth metroplex who might be interested in…[More]

Popular

› Customer churn

› Blast off

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy.

Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]