Tag: Marketing 101
› Feature versus benefit
One of the most common yet most misunderstood, even overlooked aspect of… [More]
Tidbit
Marketing is both a science and an art. Practiced knowledgeably, marketing involves applied principles, a systematic approach (the science) with open-minded thought and creative execution (the art). Consistently successful and effective marketing involves balance and fulfillment of the art and the science. [More tidbits]
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creative process online survey art of marketing persuasive creative marketing resource relevancy strategic communications memorable return on investment brand equity no commissions quantitative research retention meeting deadlines marketing 101 customer acquisition the four c's business card media mix churn
About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
Examples
A highly targeted, message driven sixty second spot entitled, "Green Up" written on behalf of Soils Alive organic lawn care…[More]
Popular
Within the last four years of working with Slipher Marketing, we have nearly tripled our total client base, and have significantly increased revenues as a result. 
Michael Bosco, Owner & Founder
Soils Alive, LLC
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Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]