Tag: Goals
Tidbit
Know the difference between a feature and a benefit. It's okay to talk about the features of your product or service, but ultimately you have to sell the benefit. In other words, answer the customer's question, "What's in it for me?" [More tidbits]
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About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
Examples
Prominent Dallas-Fort Worth arborilogical services company, Preservation Tree Services, approached Slipher Marketing in 2008 to produce a sub-brand logo identity…[More]
Popular
Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy. 
Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News
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