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Tag: Feature Versus Benefit

› Feature versus benefit

One of the most common yet most misunderstood, even overlooked aspect of… [More]

Tidbit

Start with the fact that your brand resides in the mind of your customer. Everything else means influencing customers' perceptions of your brand. So, do it thoughtfully. [More tidbits]

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direct mail marketing planning persuasive creative the customer strategic planning creative execution creative process marketing results brand building brand equity systematic effective logos marketing advice the four c's media-agnostic logical sales lead conversion simplicity customer acquisition lead generation

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

Oversized postcards work. However, the keys to a successful direct marketing campaign are the targeting, the frequency and clarity of…[More]

Popular

› Customer churn

› Blast off

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

We did not have a marketing budget when we began working with Slipher Marketing and yet I don’t regret spending any of the money or time that has been spent. In fact, looking back I would regret having not made the time and financial commitment that has been made.

Jeremy Saylor, President
Prestonwood Landscape Services, LLC

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]