Okay, now that you are more familiar with customer churn [More]
TidbitKnow the difference between a feature and a benefit. It's okay to talk about the features of your product or service, but ultimately you have to sell the benefit. In other words, answer the customer's question, "What's in it for me?" [More tidbits]
TagsGreat idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
ExamplesIn 2005, Sustainable Growth, a leading national organization of organic agriculture and organic service industry professionals, asked Slipher Marketing to…[More]
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We did not have a marketing budget when we began working with Slipher Marketing and yet I don’t regret spending any of the money or time that has been spent. In fact, looking back I would regret having not made the time and financial commitment that has been made. 
Jeremy Saylor, President
Prestonwood Landscape Services, LLC
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