Tag: Customer Loyalty

› Customer churn

A meeting with a longtime client this past week prompted me to… [More]

› Part II: Avoiding customer churn

Okay, now that you are more familiar with customer churn [More]

Tidbit

If you're going to differentiate yourself in your marketing efforts (and you should), make it meaningful. Being different for different's sake is defined as a 'gimmick.' A gimmick never holds up over time nor does it build value in the mind of your customer. [More tidbits]

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

Oversized postcards work. However, the keys to a successful direct marketing campaign are the targeting, the frequency and clarity of…[More]

Andy Slipher came to me strongly recommended and then exceeded this high praise. My company was investing in a multi-million dollar systems conversion and requested building internal awareness and excitement. The mandate was to create a consistent buzz from the grass roots to the executive suite across five business units. For an initiative that, at first blush, sounds pretty boring and mundane, Andy partnered with me to create a unique and widely lauded marketing campaign. Thanks to his talents to capture the right pitch, tone and timing of a stream of messages which were reinforced with eye-capturing images, my company’s Marketing Communications Department got A+ marks from the Chairman, senior executives and employees. Even the software vendor – an industry leader – and business process consultant applauded us. The consultant commented: I must say in all my years working with newspapers to manage and communicate change, you have done THE absolute best I’ve ever seen.

Meg F., Communications Manager, Marketing & Sales Force Effectiveness
The Dallas Morning News

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