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Tag: Customer Benefit

› Feature versus benefit

One of the most common yet most misunderstood, even overlooked aspect of… [More]

Tidbit

Know the difference between a feature and a benefit. It's okay to talk about the features of your product or service, but ultimately you have to sell the benefit. In other words, answer the customer's question, "What's in it for me?" [More tidbits]

Tags

building value strategic marketing lead generation soils alive co-equity objectivity targeting relevancy the four c's customer churn social media the customer customer unique logo marketing planning goals marketing advice brand equity customer satisfaction

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

Built on a content management system, PerfectlySoy.com is the brainchild of Andy Slipher and Tom Howard. In short, PerfectlySoy.com is…[More]

Popular

› Customer churn

› Blast off

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

Andy, in my opinion, is unique in that he is very creative, knowledgeable, logical and has a great work ethic. He has always come through for us meeting our deadlines. I have referred Andy to my friends for their business and plan on working with Slipher Marketing as long as I have a need to grow Soils Alive.

Michael Bosco, Owner & Founder
Soils Alive, LLC

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]