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Tag: Creative Process

› Strategy at work in creative

There's a lot to be said for a solid marketing strategy, but… [More]

Tidbit

Generally speaking, simple is always better in expressing your marketing message. Simple does not mean easy, but it does mean a message that will have a greater chance of being heard (or seen or read) and understood by your intended target. [More tidbits]

Tags

seasonal sales push rules of design qualitative research collateral goals creativity retention strategic communications logical systematic client advertising marketing objectives persuasive creative direct mail brand introduction clarity customer retention science of marketing churn

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

General print ads work when the targeting is right, when used in conjunction with other media elements/ approaches, and when…[More]

Popular

› Blast off

› Customer churn

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy.

Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]