Tag: Co Equity
› Four in one
How do you sell four different businesses in one direct mail piece… [More]
Tidbit
Much like interpersonal relationships, you only get one chance to make a first impression with a potential customer when you market to her or him. Everything after that is either living it up or living it down. Take advantage of the opportunity and do it right the first time. [More tidbits]
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Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
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Since 2003, Slipher Marketing has been assisting Soils Alive, LLC with its marketing research and planning. Slipher Marketing has helped…[More]
Popular
Andy Slipher came to me strongly recommended and then exceeded this high praise. My company was investing in a multi-million dollar systems conversion and requested building internal awareness and excitement. The mandate was to create a consistent buzz from the grass roots to the executive suite across five business units. For an initiative that, at first blush, sounds pretty boring and mundane, Andy partnered with me to create a unique and widely lauded marketing campaign. Thanks to his talents to capture the right pitch, tone and timing of a stream of messages which were reinforced with eye-capturing images, my company’s Marketing Communications Department got A+ marks from the Chairman, senior executives and employees. Even the software vendor – an industry leader – and business process consultant applauded us. The consultant commented: I must say in all my years working with newspapers to manage and communicate change, you have done THE absolute best I’ve ever seen. 
Meg F., Communications Manager, Marketing & Sales Force Effectiveness
The Dallas Morning News
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