How do you sell four different businesses in one direct mail piece… [More]
TidbitMuch like interpersonal relationships, you only get one chance to make a first impression with a potential customer when you market to her or him. Everything after that is either living it up or living it down. Take advantage of the opportunity and do it right the first time. [More tidbits]
TagsGreat idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
ExamplesHow do you sell four different businesses in one direct mail piece (co-equity)? One: make sure all four businesses' services…[More]
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Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy. 
Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News
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