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Tag: Building Value

› Customer churn

A meeting with a longtime client this past week prompted me to… [More]

Tidbit

Remember to evaluate creative by it's performance in dramatizing the benefit of what it's selling. Just because an ad is cool or clever doesn't necessarily mean that it's effective in selling what it's supposed to be selling. [More tidbits]

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About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Examples

In 2005, Slipher Marketing assisted prominent Dallas arborilogical services company, Preservation Tree Services, in analyzing and segmenting its customer base…[More]

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› Customer churn

› Blast off

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy.

Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News

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Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]