Tag: Advertising
› Blast off
As of January, 2010, this is the new Slipher Marketing website --… [More]
Tidbit
Take the time to position your brand, product and service. It will make all the difference when you begin to articulate the creative content in your advertising and marketing efforts. Positioning is simply defining as succinctly as possible your customer, your product/service and the point of difference of your product or service over the competition. [More tidbits]
About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
Examples
The first in a series of ads targeting upscale households in the Dallas-Fort Worth metroplex who might be interested in…[More]
Popular
Andy Slipher came to me strongly recommended and then exceeded this high praise. My company was investing in a multi-million dollar systems conversion and requested building internal awareness and excitement. The mandate was to create a consistent buzz from the grass roots to the executive suite across five business units. For an initiative that, at first blush, sounds pretty boring and mundane, Andy partnered with me to create a unique and widely lauded marketing campaign. Thanks to his talents to capture the right pitch, tone and timing of a stream of messages which were reinforced with eye-capturing images, my company’s Marketing Communications Department got A+ marks from the Chairman, senior executives and employees. Even the software vendor – an industry leader – and business process consultant applauded us. The consultant commented: I must say in all my years working with newspapers to manage and communicate change, you have done THE absolute best I’ve ever seen. 
Meg F., Communications Manager, Marketing & Sales Force Effectiveness
The Dallas Morning News
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