Chase dollars, not the media monster

There seems to be a furious chase that's going on right now to keep up with ever-evolving social media. However, at the risk of sounding level-headed, let us reiterate that media is nothing more than a means to an end. It is not the goal… [More]

Blast off

As of January, 2010, this is the new Slipher Marketing website -- a resource for clients, prospective clients and those just wanting to be better marketers. Have a look around. If it involves marketing, we've addressed more than a few marketing conundrums and have helped… [More]

Tidbit

Take the time to position your brand, product and service. It will make all the difference when you begin to articulate the creative content in your advertising and marketing efforts. Positioning is simply defining as succinctly as possible your customer, your product/service and the point of difference of your product or service over the competition. [More tidbits]