About | What we do | Marketing advice | Examples | Testimonials | FAQ | Contact

Examples [strategy in action]

Slipher Marketing puts the marketing objective before the medium. What does that mean?
(1.) We produce all sorts of media expertly and effectively (see below) even though we are not in the business of primarily selling websites or printed pieces or radio spots. Again, it's not about the medium; instead, we go where the communication strategy leads us.
(2.) Unlike traditional media-dependant agencies, we do not take mark-ups or commissions of any kind on media, which makes us media-agnostic. And, it ensures that we do not recommend media for the sake of a commission.
(3.) We are in the business of helping our clients achieve outstanding results from their marketing efforts as the following examples illustrate.

Strategy

› Marketing strategy first

Brand planning & research

› Customized online customer research

› Customer segmentation & analysis

› Long-term brand planning & research

Branding & identity

› Regional sub-branding

› Instant haute private label

› Sub-branding

› From scratch: a brand and logo

› A brand extends itself

› For women, by women

› A brand grows up, gets professional

Sales Collateral

› Singular message, separate customers

› One brand, many services

› Worth 1,000 words

› Service introduction and lead generator

Direct

› Service introduction done directly

› Foot in the door

› Mission: acquisition

› Four in one

Print

› Revenue now

› Promotional print

› Targeted print

Web

› Boldly organic

› Wholesale-to-retail reps

› Clean, green, professional

› Targeted, professional law services

› Private label online store

Broadcast

› Removing buying barriers

› Problem solving, seasonal push

› Seasonal message, service boost

› From the customer

Tidbit

Take the time to position your brand, product and service. It will make all the difference when you begin to articulate the creative content in your advertising and marketing efforts. Positioning is simply defining as succinctly as possible your customer, your product/service and the point of difference of your product or service over the competition. [More tidbits]

Tags

quantitative research media spending collateral co-equity marketing budget prestonwood landscape no commissions sales conversion systematic website marketing objectives lead generation logical science of marketing brand building art of marketing qualitative research integrated marketing sales lead conversion marketing

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Popular

› Blast off

› Chase dollars, not the…

Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy.

Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]