Marketing: art or science?
Marketing is both a science and an art. Practiced knowledgeably, marketing involves applied principles, a systematic approach (the science) with open-minded thought and creative execution (the art). Consistently successful and effective marketing involves balance and fulfillment of the art and the science.
About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
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Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy. 
Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News
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Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]