Wholesale-to-retail reps
Overview
Entrepreneurs, Jewelene Hendrix and Allyson Toler, approached Slipher Marketing in 2008 to produce the brand logo, identity and web presence for their budding wholesale representation business. Headz to Toez reps and sells women's targeted premium boutique gift items of all kinds. Constantly updating their inventory and lines, Headz to Toez wanted an online venue to display their lines. Taking it one step further, Slipher Marketing proposed and built a site which integrates a complete content management system. It now allows Headz to Toez to dynamically update and display their complete repped inventory (including pricing), maintain a database of customers and leads, and even grant or limit access based on customer type. The result is a site built for growth and efficiency.
Objective
Design and produce an original, upscale and affordable web presence which allows Headz to Toez to dynamically update content, inventory, pricing and manage customer contacts all by themselves.
Result
Since its late-2008 launch, HeadztoToez.com continues to garner traffic, leads and customer sales. Owners, Allyson and Jewelene keep up to date and maintain the vast majority of site content, inventory, customer leads and access all by themselves and without the need for programming skill. In short, the site saves them time and money while building their business.
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