Voice of a brand
Listen to Soils Alive: "Right Under Our Noses" by Slipher Marketing Listen to Soils Alive: "Ready For Spring" by Slipher MarketingOverview
So successful was Slipher Marketing's targeted "Voice of the customer" approach for Soils Alive, the talent has quickly become the voice of the brand, and is has been brought back year after year for Dallas-Fort Worth's largest and most successful all-organic lawn fertilization business, Soils Alive.
Objective
Build seasonal spring leads for Soils Alive - those Dallas-Fort Worth homeowners predisposed to purchase organic fertilization services, and those who care about buying local. Build awareness, remind and provide a familiar and consistent voice and talent to which target can relate.
Result
Successful year-after-year targeted lead generation. This media buy and campaign continues to be one of two of Soils Alive's biggest lead generators during its annual spring push.
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