Targeted print
Overview
General print ads work when the targeting is right, when used in conjunction with other media elements/ approaches, and when the objective is customer awareness. This ad shot, created and produced by Slipher Marketing for Preservation Tree Services, did a wonderful job of supporting Preservation's other media, making a positive impression and building awareness for the brand, company and its services. The ad appeared in D Home Magazine and was also executed as a postcard handout piece for Preservation at the Texas State Fair.
Objective
Build customer awareness of Preservation Tree Services and work in conjunction with Preservation's other media elements.
Result
In addition to building awareness for Preservation, this ad was an integral part of an integrated marketing campaign which helped to benefit Preservation's overall sales performance when it was implemented.
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