Sub-branding

Sub-branding

Overview

Prominent Dallas-Fort Worth arborilogical services company, Preservation Tree Services, approached Slipher Marketing in 2008 to produce a sub-brand logo identity to successfully introduce a year-round residential tree care services program.

Objective

Create a sub-brand logo reminiscent of Preservation Tree Services logo and identity, yet reflective of the unique nature of the Seasons annual residential tree care program and introduction.

Result

Preservation Tree Services' Seasons Program and identity were successfully introduced in mid-2008. The program and identity continues to grow in customers, recognition and popularity.

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