Singular message, separate customers
Overview
How do you create two separate sales collateral pieces that each have to say the same thing, but have to reach and resonate with two distinct B2B customer types? That's just the challenge handed to Slipher Marketing in 2009 by In Step Services of Fort Worth, Texas - a growing foodservice and convenience store equipment and logistics supplier with a wide breadth of clients. Slipher Marketing produced two simple, message-oriented and branded sales collateral pieces to be used in a variety of environments and situations.
Objective
Deliver a sales collateral piece that can be used with both major In Step Services B2B customer segments, while communicating a singular, branded sales message and image.
Result
Slipher Marketing successfully created two double-sided sales sheets that can be used in a variety of sales situations by In Step Sales staff. The sheets both leave an impression of the breadth of services provided to each customer target, while clearly and professionally branding the company in the eyes of potential customers.
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