Service introduction done directly
Overview
To launch its new residential lawn fertilization service, Weedex, Inc. approached Slipher Marketing to design, produce, print and mass-distribute oversized doorhangers to targeted customer service areas with the intent of acquiring new customers.
Objective
Create, produce, print and mass-distribute a branded sales piece with the intent of introducing the Weedex brand and promoting Weedex's lawn fertilization service to residential customers.
Result
Slipher Marketing designed (above) as simple 2-sided doorhanger introducing the Weedex brand, service and promise, while detailing the service offering and sign-up offer. Along with directing the customer to the Weedex website and phone number, it includes a business reply card for easy follow up. The doorhanger, distributed within a 3-day window was a success for Weedex, getting lots of inquiries, sales leads and service sales. Weedex continues to enjoy year-over-year success, revenue increases and above average customer growth amid the current economic climate.
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