Service introduction and lead generator
Overview
Soils Alive, LLC introduced a new service and division in 2009--Soils Alive Irrigation Management. Soils Alive approached Slipher Marketing to produce a low cost, branded and professional lead generation piece to put into the hands of Soils Alive salespersons and outside partners (arborists, lawn maintenance professionals, landscape installation pros) that would both introduce the new Soils Alive division and its services to new or existing Soils Alive customers.
Objective
- Distinguish a new company division.
- Succinctly and clearly introduce and explain a new service offering and category.
- Make the piece easy to understand and easy to explain for an outside sales partner.
- Integrate piece with company website.
- Drive customers to specific URLs for sign-up and for more information.
- Include multiple response methods for all customer types.
- Maximize lead generation.
Result
Produced in late-2009, this piece has already been met with enthusiasm by both the client and by customers. Lead generation and results are ongoing.
About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
Popular
Just ask
Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]