Seasonal message, service boost
Overview
One in a series of highly targeted, message driven sixty second spot written on behalf of Soils Alive organic lawn care by Slipher Marketing. This spot reached upscale households within the Dallas-Fort Worth metroplex who have larger turf-covered properties that they are likely overwatering. These same listeners are likely interested in doing something good for the environment while making their own lives easier. This targeted buy aired on WRR Classical 101.1 - North Texas's largest and oldest classical radio station.
Objective
(1.) Educate listeners that they're probably overwatering their lawn; (2.) Drive listeners to soilsalive.com to learn more about the Soils Alive Irrigation Management Program and to schedule a free water consultation/evaluation and eventual sign-up for the Soils Alive Irrigation Management Program
Result
This ad helped to successfully launch Soils Alive's Irrigation Management Program and contributed to/built new program sales. As this program is in its infancy and is a service and brand extension for Soils Alive, awareness of the service offering under the Soils Alive umbrella was key within the execution.
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