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Overview
When is a coupon worth it? When it is done as a targeted, short-term and promotional approach to boosting sales. The coupon offer should also be percieved as significant (a good value) to the customer, as with this coupon executed for Preservation Tree Services by Slipher Marketing. The coupon and offer appeared in as a part of a targeted set of direct mail pieces executed by a 3rd party producer of a coupon publication.
Objective
Increase short-term sales revenue for service associated with coupon.
Result
This coupon is one that Preservation continues to execute as a result of its impact to short term service sales for Tree Pruning and Healthcare service visits. The sales revenue impact pays for the investment.
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