Removing buying barriers

Overview

A highly targeted sixty second spot entitled, "Going Green" written on behalf of Soils Alive organic lawn care by Slipher Marketing, reaching upscale households within the Dallas-Fort Worth metroplex who have yet to convert to a green lawn fertilization service. This targeted buy aired on WRR Classical 101.1 - North Texas's largest and oldest classical radio station.

Objective

Drive targeted radio listener/homeowner to soilsalive.com/phone to request a consultation and/or sign up for Soils Alive's Soil-building Program

Result

A measurable and significant spike in new leads with a conversion rate of around 60%, confirming the efficacy of message and targeting of the audience.

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