Regional sub-branding
Overview
In 2005, Sustainable Growth, a leading national organization of organic agriculture and organic service industry professionals, asked Slipher Marketing to create a regional and state-level sub-brand logo that both reflected the look and feel of the parent organization logo while uniquely distinguishing itself.
Objective
Create a uniquely identifiable logo that reflects the image of the Sustainable Growth brand while introducing a regional/state-level logo scheme for its sub-brands, beginning with Sustainable Growth Texas.
Result
A final logo that marries the elements of the Sustainable Growth logo with its own uniquely identifiable Sustainable Growth Texas sub-brand.
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