Promotional print
Overview
Coupons work when they are targeted to the right people. In this case, Slipher Marketing put together this coupon offer for client, Soils Alive, to specifically target members of Angie's List (AngiesList.com) - an online paid membership customer referral service. Angie's List provides member feedback for local services of all types in major metro areas. Soils Alive has been a top performer from early on with Angie's List, obtaining high ratings for multiple years and even getting awarded Angie's List's highest honor - the Super Service Award. This coupon provided the extra incentive to Angie's List members to sign-up for Soils Alive's organic lawn fertilization services.
Objective
Increase the online inquiries and Soils Alive Soil-building Program sign-ups through Angie's List.
Result
Mission accomplished. This coupon continues to be a big performer for Soils Alive (along with Angie's List), garnering a significant number of customers through the referrals provided by Angie's List members - enough to pay for itself.
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