Mission: acquisition
Overview
Oversized postcards work. However, the keys to a successful direct marketing campaign are the targeting, the frequency and clarity of message and offer. In the case of this oversized postcard devised and delivered by Slipher Marketing for client, Soils Alive, the right offer and the right timing successfully boosted seasonal sales.
Objective
Increase seasonal sales in select, targeted zip codes with an introductory offer for sign-up of Soils Alive's Soil-building Program.
Result
As a results of this two-hit seasonal postcard, Soils Alive realized enough sales revenue from new customer acquisitions to pay for the cost of the mailing, proving the addage that good marketing is money invested, not spent.
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