Instant haute private label
Overview
Founders Tom Howard and Andy Slipher created a private line of candles in 2008, which included a branding strategy that would introduce a unique and trendy brand name and logo, highlighting the simplicity and unique nature of the candles themselves.
Objective
Create a simple, low-cost (reproduction) and haute brand name, domain and logo and identity scheme for a private label of premium soy-based scented candles.
Result
Perfectly Soy was successfully introduced in 2008. The candles continue to be successfully marketed and sold at perfectlysoy.com.
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