From the customer
Overview
The first in a series of ads targeting upscale households in the Dallas-Fort Worth metroplex who might be interested in going green with regard to their lawn fertilization service. This ad had a tall order: make listeners aware of Soils Alive; create instant credibility and professionalism; educate listeners as to the Soils Alive service offering and points-of-difference (all-organic lawn fertilization).
Objective
Drive listeners to soilsalive.com to learn more about Soils Alive and to request a free consultation with the intent of signing them up for Soils Alive's Soil-building Program.
Result
A significant number of leads directly attributed to the radio spot with a better than 60% sales conversion rate, attesting to the efficacy of both the radio spot message and the media placement (buy).
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