Four in one
Overview
How do you sell four different businesses in one direct mail piece (co-equity)? One: make sure all four businesses' services or products fit together in fulfilling an overall customer need; two: keep the offers simple; three: keep the message and creative simple enough for the customer to easily understand in a quick glance.
Objective
Customer acqusition for all four contributing and sponsoring green service businesses.
Result
Positive customer acquisition reported in all four businesses involved in the mailing.
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