Foot in the door
Overview
How do you make a positive and personal impact on a potential customer you've never met? Better yet, how do you make enough impact to get your foot in the door for a future sales call? If sales is still about relationships, Slipher Marketing helped client Prestonwood Lanscape Services turn customer leads into a personalized sales call with this 2 piece dimensional and targeted mailing.
Objective
Turn B2B targeted sales leads into bona fide sales appointments
Result
This two-part dimensional sales piece definitely made an impact. The piece focused on making targeted recipients aware (in a creative way) of Prestonwood Landscape Services, while making a solid impact and providing a contact name for a future follow up from Prestonwood. Prestonwood did follow up on this sales piece and was able to schedule many sales visits from the piece. Moreover, the mailing gave even non-respondent leads a positive impression of Prestonwood.
About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
Popular
Just ask
Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]