Customized online customer research
Overview
In 2009, The Dallas Morning News approached Slipher Marketing to assist with planning, deployment and analysis of a series of customer (advertiser) surveys to help the DMN better reach out to and fulfill the needs of all of their valued advertisers. Within just a couple of weeks, Slipher Marketing built, deployed, compiled and analyzed the results of the first in a series of online customer surveys.
Objective
Quickly test, launch and deploy an efficient online survey. Develop a protocol for analysis and reporting of quantitative and qualitative customer results.
Result
To date, Slipher Marketing has successfully deployed, analyzed and reported results of online customer surveys for The Dallas Morning News with more planned in 2010.
About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
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