Customer segmentation & analysis
Overview
In 2005, Slipher Marketing assisted prominent Dallas arborilogical services company, Preservation Tree Services, in analyzing and segmenting its customer base for purpses of better understanding and improved targeted marketing. This included qualitative, geographical and quantative data which were combined to delineate and differentiate Preservation's most valuable customers as well as for targeting potential customers with the highest propensity to become loyal Preservation customers.
Objective
Use quantitative and qualitative data to formulate a customer segmentation scheme for Preservation Tree Services.
Result
Preservation Tree Services now has a written and definite customer segmentation model and protocol set for continued learning and refining. Slipher Marketing continues to develop and improve upon its model for segmenting customers. This model continues to be used to assist other Slipher Marketing customers.
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