Boldly organic
Overview
SoilsAlive.com was first updated by Slipher Marketing in 2004. Since then, it has been updated again and has evolved into Soils Alive's principal lead generation tool and primary venue for communicating with and educating customers. In short, it has become central to Soils Alive as a sales tool and revenue generator. Education, user-friendliness and convenience are its driving features.
Objective
2004: Transform website from an online brochure to a truly interactive, educational and useful tool for customers and potential customers.
Today: Maintain website's role as central lead generation tool; keep website innovative in its functional features for users
Result
SoilsAlive.com has, in many ways, supplanted the need for additional sales staff. It is Soils Alive's primary outreach and educational tool in introducing customers to Soils Alive's services. Its functional features include a blog by Michael Bosco, Soils Alive's founder; an online instant pricing tool, a bevy of information on lawn care and a bill pay page for customers to securely and instantly pay their Soils Alive invoices.
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