Now hear this
Listen to Now Hear This by Slipher MarketingI’m Andy Slipher of Slipher Marketing. I began Slipher Marketing in 2003 with the idea of helping businesses win and retain customers of their own all through smarter, more effective marketing communications. In my experience, effective marketing begins with strategy. It progresses through planning, and all the way through to the creative execution of the marketing message, no matter what the medium.
This series of articles and information sharing is for anyone who wants to be a better marketer. What’s more, beginning now, each of these entries will include an audio version for your convenience. It’s an easy and unobtrusive way to just click, play and listen.
Enjoy, thank you for visiting, and please contact us if we can help you.
About
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]
Examples
Built on a content management system, PerfectlySoy.com is the brainchild of Andy Slipher and Tom Howard. In short, PerfectlySoy.com is…[More]
Popular
Andy Slipher came to me strongly recommended and then exceeded this high praise. My company was investing in a multi-million dollar systems conversion and requested building internal awareness and excitement. The mandate was to create a consistent buzz from the grass roots to the executive suite across five business units. For an initiative that, at first blush, sounds pretty boring and mundane, Andy partnered with me to create a unique and widely lauded marketing campaign. Thanks to his talents to capture the right pitch, tone and timing of a stream of messages which were reinforced with eye-capturing images, my company’s Marketing Communications Department got A+ marks from the Chairman, senior executives and employees. Even the software vendor – an industry leader – and business process consultant applauded us. The consultant commented: I must say in all my years working with newspapers to manage and communicate change, you have done THE absolute best I’ve ever seen. 
Meg F., Communications Manager, Marketing & Sales Force Effectiveness
The Dallas Morning News
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