About Slipher Marketing
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing exists within the reality that having a great idea and selling it are two different things. If you're at the helm of a successful enterprise, you too probably understand this.
Marketing, advertising, communications - whatever you choose to call it - is no exception. A creative, entertaining or funny ad does not necessarily mean a boon in sales. It needs to adhere to a plan. Likewise, the best marketing strategy falls flat without compelling creative - something that brings to life its emotional appeal. Slipher Marketing understands that successful marketing must sell both strategically and creatively. And, our mission adheres to the success of our clients' businesses.
Slipher Marketing turns marketing strategy into results. We specialize in helping emerging enterprises -- businesses that may be new to marketing and need a helping hand in adopting a more professional, credible and consistent image. However, we're more than just strategists. We're also doers. We bring the strategy to life, no matter what the medium.
Our mission
To become the company most known for winning customers for our customers.It's that simple. Our philosophy on marketing starts with the precept that in order to sell anything, the customer must be placed at the center of one's efforts. This precept pervades our approach to achieving tangible and positive results for our clients.
In today's market, customer needs have become increasingly segmented and compartmentalized. We have more choices than ever before. As a business, achieving an edge, more than ever, means knowing your customer and what you represent to them. We can help you find perspective on both your customers and your business. It is what we preach, as well as what we practice.
Our history
Slipher Marketing was founded in 2003 by Andy Slipher. Andy has spent his entire career in marketing, across an array of large national and international clients, industries and brands (Coca-Cola, Procter & Gamble, Travelers Insurance, Jimmy Dean Foods, Honda Motor Company and many others). In 2003, Andy founded Slipher Marketing with the intention of applying his experience and learned approaches to the emerging enterprise. Providing marketing strategy and creative solutions, Slipher Marketing offers growing businesses results-oriented strategy, creative and practical marketing solutions upon which to build their enterprises. Slipher Marketing has developed a growing and loyal group of emerging enterprises since 2003 within such diverse industries as: green/landscape care, arborilogical services, women's boutique items, restaurants/ food services, news media, consumer packaged goods, law services, hotel & boutique resorts, manufacturing, phone & internet services, hr recruiting, pest control and banks and bank consulting services.
Tidbit
Marketing may be an expense in accounting terms, but in business terms it must be treated as an investment in order for a business to have truly effective marketing. Seeing marketing as an investment means taking the long-term view; expenses are short-term. [More tidbits]
Tags
marketing answers strategic marketing media-agnostic media spending art of marketing collateral customer acquisition sales conversion social media marketing resource direct mail professionalism meeting deadlines brand introduction qualitative research marketing communications advertising return on investment marketing results client
Examples
Coupons work when they are targeted to the right people. In this case, Slipher Marketing put together this coupon offer…[More]
Popular
Andy’s ability to codify goals and objectives and then deliver against those objectives is what makes him so valuable to the Agency Engagement Team at The Dallas Morning News. We’ve relied on him to create, manage and compile results from our agency relationships for the past year and he does not disappoint. His work is on budget, on time and on strategy. 
Kelly Christensen, Director of Marketing Strategy and Agency Engagement
The Dallas Morning News
Just ask
Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]