About Slipher Marketing
Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing exists within the reality that having a great idea and selling it are two different things. If you're at the helm of a successful enterprise, you too probably understand this.
Marketing, advertising, communications - whatever you choose to call it - is no exception. A creative, entertaining or funny ad does not necessarily mean a boon in sales. It needs to adhere to a plan. Likewise, the best marketing strategy falls flat without compelling creative - something that brings to life its emotional appeal. Slipher Marketing understands that successful marketing must sell both strategically and creatively. And, our mission adheres to the success of our clients' businesses.
Slipher Marketing turns marketing strategy into results. We specialize in helping emerging enterprises -- businesses that may be new to marketing and need a helping hand in adopting a more professional, credible and consistent image. However, we're more than just strategists. We're also doers. We bring the strategy to life, no matter what the medium.
Our mission
To become the company most known for winning customers for our customers.It's that simple. Our philosophy on marketing starts with the precept that in order to sell anything, the customer must be placed at the center of one's efforts. This precept pervades our approach to achieving tangible and positive results for our clients.
In today's market, customer needs have become increasingly segmented and compartmentalized. We have more choices than ever before. As a business, achieving an edge, more than ever, means knowing your customer and what you represent to them. We can help you find perspective on both your customers and your business. It is what we preach, as well as what we practice.
Our history
Slipher Marketing was founded in 2003 by Andy Slipher. Andy has spent his entire career in marketing, across an array of large national and international clients, industries and brands (Coca-Cola, Procter & Gamble, Travelers Insurance, Jimmy Dean Foods, Honda Motor Company and many others). In 2003, Andy founded Slipher Marketing with the intention of applying his experience and learned approaches to the emerging enterprise. Providing marketing strategy and creative solutions, Slipher Marketing offers growing businesses results-oriented strategy, creative and practical marketing solutions upon which to build their enterprises. Slipher Marketing has developed a growing and loyal group of emerging enterprises since 2003 within such diverse industries as: green/landscape care, arborilogical services, women's boutique items, restaurants/ food services, news media, consumer packaged goods, law services, hotel & boutique resorts, manufacturing, phone & internet services, hr recruiting, pest control and banks and bank consulting services.
Tidbit
Remember to evaluate creative by it's performance in dramatizing the benefit of what it's selling. Just because an ad is cool or clever doesn't necessarily mean that it's effective in selling what it's supposed to be selling. [More tidbits]
Tags
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Examples
Founders Tom Howard and Andy Slipher created a private line of candles in 2008, which included a branding strategy that…[More]
Popular
Andy Slipher came to me strongly recommended and then exceeded this high praise. My company was investing in a multi-million dollar systems conversion and requested building internal awareness and excitement. The mandate was to create a consistent buzz from the grass roots to the executive suite across five business units. For an initiative that, at first blush, sounds pretty boring and mundane, Andy partnered with me to create a unique and widely lauded marketing campaign. Thanks to his talents to capture the right pitch, tone and timing of a stream of messages which were reinforced with eye-capturing images, my company’s Marketing Communications Department got A+ marks from the Chairman, senior executives and employees. Even the software vendor – an industry leader – and business process consultant applauded us. The consultant commented: I must say in all my years working with newspapers to manage and communicate change, you have done THE absolute best I’ve ever seen. 
Meg F., Communications Manager, Marketing & Sales Force Effectiveness
The Dallas Morning News
Just ask
Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]