slipher marketing | about | strategic marketing | small business marketing

About Slipher Marketing

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing exists within the reality that having a great idea and selling it are two different things. If you're at the helm of a successful enterprise, you too probably understand this.

Marketing, advertising, communications - whatever you choose to call it - is no exception. A creative, entertaining or funny ad does not necessarily mean a boon in sales. It needs to adhere to a plan. Likewise, the best marketing strategy falls flat without compelling creative - something that brings to life its emotional appeal. Slipher Marketing understands that successful marketing must sell both strategically and creatively. And, our mission adheres to the success of our clients' businesses.

Slipher Marketing turns marketing strategy into results. We specialize in helping emerging enterprises -- businesses that may be new to marketing and need a helping hand in adopting a more professional, credible and consistent image. However, we're more than just strategists. We're also doers. We bring the strategy to life, no matter what the medium.

Our mission

To become the company most known for winning customers for our customers.

It's that simple. Our philosophy on marketing starts with the precept that in order to sell anything, the customer must be placed at the center of one's efforts. This precept pervades our approach to achieving tangible and positive results for our clients.

In today's market, customer needs have become increasingly segmented and compartmentalized. We have more choices than ever before. As a business, achieving an edge, more than ever, means knowing your customer and what you represent to them. We can help you find perspective on both your customers and your business. It is what we preach, as well as what we practice.

Our history

Slipher Marketing was founded in 2003 by Andy Slipher. Andy has spent his entire career in marketing, across an array of large national and international clients, industries and brands (Coca-Cola, Procter & Gamble, Travelers Insurance, Jimmy Dean Foods, Honda Motor Company and many others). In 2003, Andy founded Slipher Marketing with the intention of applying his experience and learned approaches to the emerging enterprise. Providing marketing strategy and creative solutions, Slipher Marketing offers growing businesses results-oriented strategy, creative and practical marketing solutions upon which to build their enterprises. Slipher Marketing has developed a growing and loyal group of emerging enterprises since 2003 within such diverse industries as: green/landscape care, arborilogical services, women's boutique items, restaurants/ food services, news media, consumer packaged goods, law services, hotel & boutique resorts, manufacturing, phone & internet services, hr recruiting, pest control and banks and bank consulting services.

[Back]

Tidbit

Not always. But, generally speaking, yes. If you're finding a lot of customer dissatisfaction, then look at your product or service and how you're communicating (or not communicating) them. Ask your customers, and pay attention to what they do. Finally, if all else fails, ask yourself if you're targeting the right customer. If you can't please him, maybe he's not your best customer. [More tidbits]