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Examples [strategy in action]

Slipher Marketing puts the marketing objective before the medium. What does that mean?
(1.) We produce all sorts of media expertly and effectively (see below) even though we are not in the business of primarily selling websites or printed pieces or radio spots. Again, it's not about the medium; instead, we go where the communication strategy leads us.
(2.) Unlike traditional media-dependant agencies, we do not take mark-ups or commissions of any kind on media, which makes us media-agnostic. And, it ensures that we do not recommend media for the sake of a commission.
(3.) We are in the business of helping our clients achieve outstanding results from their marketing efforts as the following examples illustrate.

Strategy

› Marketing strategy first

Brand planning & research

› Customized online customer research

› Customer segmentation & analysis

› Long-term brand planning & research

Branding & identity

› Regional sub-branding

› Instant haute private label

› Sub-branding

› From scratch: a brand and logo

› A brand extends itself

› For women, by women

› A brand grows up, gets professional

Sales Collateral

› Singular message, separate customers

› One brand, many services

› Worth 1,000 words

› Service introduction and lead generator

Direct

› Service introduction done directly

› Foot in the door

› Mission: acquisition

› Four in one

Print

› Revenue now

› Promotional print

› Targeted print

Web

› Boldly organic

› Wholesale-to-retail reps

› Clean, green, professional

› Targeted, professional law services

› Private label online store

Broadcast

› Removing buying barriers

› Problem solving, seasonal push

› Seasonal message, service boost

› From the customer

Tidbit

Marketing is both a science and an art. Practiced knowledgeably, marketing involves applied principles, a systematic approach (the science) with open-minded thought and creative execution (the art). Consistently successful and effective marketing involves balance and fulfillment of the art and the science. [More tidbits]

Tags

strategic marketing integrated marketing cost-effective print professionalism website customer acquisition prestonwood landscape lead generation advertising creative execution strategy goals results small business marketing marketing results brand introduction return on investment marketing budget online survey

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

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Andy, in my opinion, is unique in that he is very creative, knowledgeable, logical and has a great work ethic. He has always come through for us meeting our deadlines. I have referred Andy to my friends for their business and plan on working with Slipher Marketing as long as I have a need to grow Soils Alive.

Michael Bosco, Owner & Founder
Soils Alive, LLC

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]