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Examples [strategy in action]

Slipher Marketing puts the marketing objective before the medium. What does that mean?
(1.) We produce all sorts of media expertly and effectively (see below) even though we are not in the business of primarily selling websites or printed pieces or radio spots. Again, it's not about the medium; instead, we go where the communication strategy leads us.
(2.) Unlike traditional media-dependant agencies, we do not take mark-ups or commissions of any kind on media, which makes us media-agnostic. And, it ensures that we do not recommend media for the sake of a commission.
(3.) We are in the business of helping our clients achieve outstanding results from their marketing efforts as the following examples illustrate.

Strategy

› Marketing strategy first

Brand planning & research

› Customized online customer research

› Customer segmentation & analysis

› Long-term brand planning & research

Branding & identity

› Regional sub-branding

› Instant haute private label

› Sub-branding

› From scratch: a brand and logo

› A brand extends itself

› For women, by women

› A brand grows up, gets professional

Sales Collateral

› Singular message, separate customers

› One brand, many services

› Worth 1,000 words

› Service introduction and lead generator

Direct

› Service introduction done directly

› Foot in the door

› Mission: acquisition

› Four in one

Print

› Revenue now

› Promotional print

› Targeted print

Web

› Boldly organic

› Wholesale-to-retail reps

› Clean, green, professional

› Targeted, professional law services

› Private label online store

Broadcast

› Removing buying barriers

› Problem solving, seasonal push

› Seasonal message, service boost

› From the customer

Tidbit

Know the difference between a feature and a benefit. It's okay to talk about the features of your product or service, but ultimately you have to sell the benefit. In other words, answer the customer's question, "What's in it for me?" [More tidbits]

Tags

seasonal sales push marketing results marketing resource marketing co-equity website media planning qualitative research integrated marketing marketing budget results targeting quantitative research brand introduction customer acquisition client collateral logical research analysis creative

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Popular

› Blast off

› Chase dollars, not the…

Within the last four years of working with Slipher Marketing, we have nearly tripled our total client base, and have significantly increased revenues as a result.

Michael Bosco, Owner & Founder
Soils Alive, LLC

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]