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Examples [strategy in action]

Slipher Marketing puts the marketing objective before the medium. What does that mean?
(1.) We produce all sorts of media expertly and effectively (see below) even though we are not in the business of primarily selling websites or printed pieces or radio spots. Again, it's not about the medium; instead, we go where the communication strategy leads us.
(2.) Unlike traditional media-dependant agencies, we do not take mark-ups or commissions of any kind on media, which makes us media-agnostic. And, it ensures that we do not recommend media for the sake of a commission.
(3.) We are in the business of helping our clients achieve outstanding results from their marketing efforts as the following examples illustrate.

Strategy

› Marketing strategy first

Brand planning & research

› Customized online customer research

› Customer segmentation & analysis

› Long-term brand planning & research

Branding & identity

› Regional sub-branding

› Instant haute private label

› Sub-branding

› From scratch: a brand and logo

› A brand extends itself

› For women, by women

› A brand grows up, gets professional

Sales Collateral

› Singular message, separate customers

› One brand, many services

› Worth 1,000 words

› Service introduction and lead generator

Direct

› Service introduction done directly

› Foot in the door

› Mission: acquisition

› Four in one

Print

› Revenue now

› Promotional print

› Targeted print

Web

› Boldly organic

› Wholesale-to-retail reps

› Clean, green, professional

› Targeted, professional law services

› Private label online store

Broadcast

› Voice of a brand

› Removing buying barriers

› Problem solving, seasonal push

› From the customer

Tidbit

Not always. But, generally speaking, yes. If you're finding a lot of customer dissatisfaction, then look at your product or service and how you're communicating (or not communicating) them. Ask your customers, and pay attention to what they do. Finally, if all else fails, ask yourself if you're targeting the right customer. If you can't please him, maybe he's not your best customer. [More tidbits]

Tags

marketing budget qualitative research rules of design persuasive creative return on investment logical meeting deadlines business card creative process strategic communications strategic planning brand equity marketing agency art of marketing promotion-centrism no commissions online survey concepts marketing answers lead generation

About

Great idea, but can you sell it? If each of us had a dime for every supposed 'great idea' we've heard, right? Slipher Marketing… [More]

Popular

› Blast off

› Customer churn

› Chasing the media monster

› CMS as a marketing tool

› The value of the logo

Andy, in my opinion, is unique in that he is very creative, knowledgeable, logical and has a great work ethic. He has always come through for us meeting our deadlines. I have referred Andy to my friends for their business and plan on working with Slipher Marketing as long as I have a need to grow Soils Alive.

Michael Bosco, Owner & Founder
Soils Alive, LLC

Just ask

Have a serious marketing question? Curious about how we work with clients? We encourage you to inquire. It never hurts to ask, right? [Ask now]