Build an experience, but keep a promise.
Despite what some now proclaim in the circus that has become "branding," a brand is still a promise. Why? Because something must bridge the tangible, visual parts of a brand, and the intangible–those parts which are subjectively experienced by customers.
To illustrate, we each experience the sun in unique ways at different times. However, there are also some fundamental truths about the sun–it's bright, it's hot, it feeds our planet and it's just the right distance away (thankfully). These are all things we can count on from the sun.
In the same way, well defined brands have fundamental elements. And at the core of every successful brand is a promise the customer implicitly or explicitly expects to be fulfilled. Let us help you define your brand and distill your promise.